Playful Packaging
Packaging design - dantoy(R) 

As a part of the design and marketing team at dantoy A/S, I worked on the koncept for this playful packaging. I was to design a solution to use the packaging as a part of the play experience. 
This projects shows a fun way to turn product packaging into part of the play experience, reducing waste and making the kids use their imagination and creativity, decorating their custom character. 
Therefore i created the cut/push out design of the figures you see below. I designed a little cut out guy that can sit on the iconic dantoy scooter.